We will sell your house or ERA will buy it.

Program Benefits

The Sellers Security® Plan Slogan "We Will Sell Your House, Or ERA Will Buy It!"® drives inquiries and interest. Often underlying that consumer question... "What's this deal about ERA buying my house?"... is skepticism and doubt. How the Associate responds to this question is directly related to the success of obtaining that listing. Feedback from agents with high conversion ratios is consistent. Immediately discuss consumer benefits.

What are the benefits to a Seller?

There are three unique core benefits of the SSP.

• Non-contingency status: Sellers that need to purchase another home but can't because their current home is not sold find this program of great value. The plan provides a guaranteed sale and closing date resulting in increased buying power.

• Increases the number of buyers for their home: when a Seller lists with ERA®, prospective buyers can often times take advantage of the SSP in order to sell their house to purchase that ERA® listing. In essence, we increase the pool of buyers for all our listings, especially a home that will attract a move-up buyer. This benefit is another reason to list with ERA® regardless of Seller's interest in the SSP.

• A multitude of options: If in the event a Seller needs a contract quicker than one can be market generated, by listing with ERA® a contract can be forthcoming to enable their next home purchase. And if in the event our optimism about their home selling is wrong due to economic conditions outside our control, by listing with ERA® they have the option at any time to proceed with our guaranteed sale program.

ERA Home Protection Plan

Comprehensive, Insured & Good for Business

Program Overview:
The ERA Home Protection Plan is a fully insured home warranty administered by Aon Home Warranty Services, Inc.

With the ERA Home Protection Plan®, your customers can increase their chances of selling their home faster and for more money, or can enjoy the peace of mind knowing that their new home comes with a home warranty for a full year.